In today’s Zenvolution event of ASUS, the much awaited ZenFone 3 smartphone is now officially launched. Together with their CEO Jerry Shen, the prices of the ZenFone 3 are as follows
The company celebrates their current progress in the market as the No.1 Notebook brand in the Philippines and Top 3 international smartphone brand in the market. With their new products, they aim to maintain their momentum.
Php8,995 – 5.5″ ZenFone 3 Max ZC502TL (3GB RAM / 32GB ROM)
Php11,995 – 5.5″ ZenFone 3 Laser ZC551KL (4GB RAM / 32GB ROM)
Php16,995 – 5.2″ ZenFone 3 – ZE520KL (4GB/64GB ROM)
Php18,995 – 5.5″ ZenFone 3 – ZE552KL (4GB/64GB ROM)
Php32,995 6.0″ ZenFone 3 Ultra – ZE602KL (4GB/64 ROM)
Php34,995 5.7″ ZenFone 3 Deluxe (Snapdragon 820, 6GB RAM, 64GB ROM)
Php44,995 5.7″ Zenfone 3 Deluxe Special Edition (Snapdragon 821, 6GB RAM, 256G ROM)
The ZenFone 3 (ZE520KL / ZE552KL) is the 1st smartphone powered by Snapdragon 625 Octa-core processor with Adreno 506 CPU which results to one of the best performing graphics on a smartphone today. Equipped with a 16mp rear camera with new generation laser auto-focus, 4K video recording, new optical image stabilization for the company’s best camera performance.
The ZenFone 3 Deluxe on the other hand is the flagship of the comapny, equipped with much beefier specs such as the latest Qualcomm Snapdragon 821, upsized . Camera is also improved with its world’s first 23MP Sony IMX318 sensor on a smartphone. Aesthetics aside, the Deluxe is also the 1st smartphone with hidden antenna design for a look to appreciate more. The phone is also Google Daydream ready for better compatibility. Overall the device is the most expensive in the group but will well worthy specifications.
Video and audio are the forte of the ZenFone 3 Ultra with a whopping 6″ FHD screen paired with ASUS Tru2Life+ for 4K TV Experience that delivers 2x contrast, 2x sharpness and blur-free motion. Audio is enhanced with dual speakers that is Hi-Res Audio chip and paired with 7.1 DTS surround sound technology. Delightfully, ASUS paired the phone with their new ZenEar S earphones to fully take advantage of the high-quality audio. Lastly the Ultra has the same 23mp camera same as the ZenFone 3 Delxue.
Also launched are the ZenFone 3 Max and ZenFone 3 Laser which are the entry level phones of the ZenFone 3 lineup. Both phones still inherit the look of the ZenFone 3 but now with a metal back instead of glass.
The Max is powered by a power efficient 1.5GHz Quad-core MediaTek MT6737T processor with 3GB RAM and 32GB ROM which is ready for today’s app demand. The battery with 4100mAh can also function a powerbank, given the capacity it can definitely last longer than expected phones.
The ZenFone 3 Laser is also a delight for mid-range smartphones for Php11,995. ASUS is able to maintain performance with a Snapdragon 430 processor that is quite capable for applications today and with a 4GB RAM for better multitasking. Ideally, the ZenFone 3 Laser is the company’s benchmark for mid-range smartphones and we think this is a hit.
ASUS also launched 3 notebook product which are the ZenBook 3, Transformer 3, and Transformer 3 Pro. With the price ranges of Php8,995 (Max) all the way to Php44,995 (Special edition deluxe), the company is now prepared to compete with top tier brands like Samsung and iPhone. ASUS is likely changing their strategy by gearing away in the price war and focusing on the high earning premium smartphones, this now makes ASUS a notch higher to be compared to top tier brands which most likely the goal of the company.
With this strategy of ASUS and comparing them with Samsung most likely the next steps of the compay will be better buying options like credit card pricing up to 12 months 0% interest, enter into the postpaid market by partnering with local telcos, more service centers and go head on head with Samsung and iPhone when it comes to innovation.