Phone 17 portfolio brands may be in focus.

rendering of potential phone 17 Pro types
According to a new story, Apple will change the name of the iPhone 17 Ultra, which is the highest-end type, and change its name. There have been rumours of an phone Ultra for years, maybe with a new concept and occasionally with a renamed Pro Max book. However, according to this novel claim, Apple will produce a greater and perhaps more explicit separation between iPhone models. &# 13,” It seems that the existing lineup will be distinguished by changing the name to Ultra, which is more distinct from the already-existing Pro and Max,” claims translator Yeux1122 ( in translation ). The new iPhone 17 Ultra may have major differences from the phone 17 Pro, according to” Apple is essentially trying to make new alterations by making major style changes to existing smartphones + iOS19 changes in terms of marketing and sales.” Specifically, Yeux1122 claims that it will feature: &# 13, Smaller Dynamic Island, and so on.
Vapor Chamber for cooling
Larger batteryThe whistleblower claims that this data was obtained from an unknown US expense statement. According to Yeux1122, the order amounts used to determine whether the smaller Dynamic Island may be reserved for the Ultra are what are considered. This hole also supports the earlier claim that the iPhone model’s battery may become thicker. Ventor room heating has previously been rumored, but it was expected to be found in both Pro models. Leaker Yeux1122 even claims that Apple is more likely to change its name right away to make it more distinct from the introduction of an phone Air or Slim. The lineup would then be: &# 13, iPhone 17 Air, or Slim.
phone 17
phone 17 Pro
iPhone 17 UltraThe slimmer phone could be as much as 30 % thinner than the iPhone 16 Additionally, it may remove the phone 16 Plus from the lineup and, possibly, add a 6. 8-inch screen in place of that model’s 6. 7-inch screen. The only noteworthy shift in the lineup for this most recent hole is the name change. Apple has previously changed the names of its smartphones, such as the phone 11 Pro and iPhone 6 Plus in 2015. Also, in 2025, Apple surprised most experts by renaming the phone SE to the phone 16e, which sets up precedent for name adjustments. Additionally, it is anticipated to release a slimmer phone 17 making the roster now exhibiting signs of a change. Plus, Apple has previously used the moniker Ultra, most recently with the 2022-released Apple Watch Ultra. Notice that yeux1122, a whistleblower, only has an established track record for reliable Apple leakage. For example, he or she poorly claimed that the phone 16 Pro would have a 2TB storage option when it first launched.