2014 is the year of transformation in the mobile communications industry. With us consumers demanding more into content rather than calls and text, telecommunications brands mainly Smart and Globe battled out to provide the best mobile experience for consumers. This is when music services such as Spinnr, Deezer and Spotify kicked in, while movie streaming services like Blink, Clickplay and HOOQ is starting to take shape recently. Not to mention Globe’s NBA partnership to provide NBA content to everyone made waves and kinda scratch heads of everyone in the industry.
In an event of Globe Telecom, they were proud to announce to the stockholders their dominating presence in the mobile industry. Check out why we think Globe was able to achieve this remarkable feat.
Excellent Prepaid recall
Thanks to offerings of Globe that made waves such as GoSakto for prepaid which allows maximum flexibility of making subscribers do their own promo based on their budget. Not to mention their music streaming service Spotify, NBA league pass and their latest HOOQ entertainment service are free with their Data plans tucked in via GoSurf.
Postpaid Dominance
“Peso Value” was the word to remember with their more flexible and understandable postpaid plans, was a hit to postpaid subscribers. Globe was happy to announce a 58% dominant market share in the postpaid arena, all thanks to their Best Ever MySuperPlan and now to the new MyLifestyle Plan. In addition, their wide selection of phone option gave Globe advantage, especially with special plans like iPhone and Galaxy Forever plans.
Despite crisis on 2014
On early 2014, you can remember the “Wonderful World” changed Globe’s branding. But they eventually lead first remove their unlimited data offerings. This resulted to consumers angry to Globe with the introduction of GoSurf (Consumable based data plans). Customer anger and complaints even haunts the company until now. But fortunately Globe was able to counteract with award winning music streaming service Spotify which is immediately loved by consumers. While on the other hand, competitor Smart Telecom did not react and removed late their unlimited offerings January 2015.
Time to invest
As a stock investor myself, its really good to invest on a rapidly growing company. Globe announced an all time high P 2,140 per share, up 22.3% from P 1,750 at the beginning of the year. Definitely a good time to invest on a company that keeps on growing, we suggest you take the opportunity while its still hot. Overall, congratulations to Globe telecom for achieving such great achievements last year.
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