Vivo is a relatively young brand in the market. Their first smartphones entry in Hong Kong was the Vivo X20 from their X series. As part of their plan to cement themselves as a global brand, they have announced that they will be expanding into other markets such as Taiwan, Russia, Singapore, and Africa.
Based on their stats last year, Vivo has experienced a large growth last year and now hold a record of 48% of global smartphone market according to a Counterpoint study. Paired with the success of the V7+ in markets such as India, Thailand, Philippines, Myanmar, Malaysia, Indonesia, Pakistan, Cambodia, and Bangladesh, its plans to expand into other markets continuously inspire confidence and self-expression in more young people around the world with high-quality products and advanced technology.
“Since our first entry into the international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research to bring innovative and stylish products that meet their lifestyle and needs,” said Alex Feng, Senior Vice President of Vivo. “We are thrilled to enter Hong Kong, Taiwan, Singapore, Russia and Africa in the coming months. By bringing consumers our innovative and quality products designed with them in mind, we hope to inspire young people around the world to stay true to their individuality and embrace self-confidence.:”
When it comes to Philipines, Vivo is making their presence felt in the market by holding SM Mall Tours as well as becoming a sponsor in the Mega Fashion Week Spring Summer 2018.