Blizzard Entertainment and Facebook are working together to provide gamers around the world with new ways to connect and share their gaming experiences, while bringing more high-demand entertainment content to Facebook’s global platform.
The companies announced today that a major step in their ongoing collaboration will begin later this month with the integration of Facebook Login in Blizzard’s PC games. This will enable players to sign up for and log in to games such as World of Warcraft®, Heroes of the Storm®, Hearthstone®, Diablo® III, StarCraft® II, and Blizzard’s most recent blockbuster release, Overwatch®, using their Facebook accounts.
Adding Facebook Login will pave the way for new social functionality in Blizzard games while highlighting Facebook’s capabilities as a platform for sharing, viewing, and discussing AAA game content. As an example, Blizzard is in the process of incorporating Facebook’s Live API in order to create its own “Go Live” streaming functionality for its games. When this functionality is implemented, players will for the first time be able to livestream their Blizzard-gaming sessions directly to their Facebook timelines, and friends will be able to subscribe and be notified when new streams are available.
As part of the collaboration between the two companies, Blizzard recently hosted multiple livestreams via Facebook. The first series of streams centered on Heroes of the Dorm™, Blizzard’s collegiate tournament featuring its popular team-brawler Heroes of the Storm. Last week, Blizzard hosted a livestreamed launch event for Overwatch on Facebook.
In preparation for the Overwatch launch, Facebook worked with Blizzard on a comprehensive mix of Facebook and Instagram marketing solutions—including Carousel ads, Canvas, and Instagram Marquee. Using the platforms’ powerful targeting capabilities, Facebook helped Blizzard present the game to a broad set of gaming and entertainment audiences within Facebook’s and Instagram’s global audiences of 1.65 billion and 400 million people respectively. On Facebook, more than 650 million people play games connected to Facebook every month across web, mobile, and console.
Overwatch is a dynamic team-based shooter in which players choose from a cast of 21 diverse heroes—each with their own unique arsenal of extraordinary weapons and incredible abilities—and battle to complete objectives in various locations across a near-future earth. The game is available now for PlayStation®4 computer entertainment system, Xbox One, and Windows® PC in English, Latin American Spanish, Brazilian Portuguese, German, European Spanish, French, Italian, Polish, Russian, Korean (PC only), Japanese (PC and PS4™ system only), and traditional and simplified Chinese (PC only). The game has been rated T for Teen by the ESRB.