It was April 2015 when Globe telecom embarked on an announcement for their #NextACT which is the Iconic Store. With the success of their Gen3 retail store concept of a more exciting and experiential telco store, they are taking a step further in just being a telco store.
Globe Gen3 Concept
As early as June 2016, we have already experienced several events in the Globe Iconic Store with its unique outdoor stage setup. It’s two massive LED walls that can entertain bystanders in the area, can also enjoy watching performances for free or with a premium.
Acts like Green Day’s American Idiot, A Christmas Carol and events like Pokemon Go Festival, HOOQ Hangouts are just some of the occasions we have visited the venue. It
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Ernest Cu the CEO of Globe Telecom, said that the idea of having a flagship venue for a telecom brand started over lunch. Fast forward today, Globe Iconic Store is now officially complete to be the latest lifestyle destination in BGC.
Inside is not just the products of the telco store, there are unique activities such as make your own T-shirt printing, Star Wars merchandise and the Chroma studio which can broadcast content to the large LED walls outside.
If you have been in the Bonifacio High Street Area, you’ll see the Globe Iconic Store at the middle of the amphitheater area. It conveniently connects the Central Square mall and food establishments around with a glorious glass bridge.